How to build and grow an online audience

I recently attended a panel by Robert J Sawyer at When Words Collide, and he had some fascinating thoughts on the subject. He argued that the best way to do this was to find your audience, be it lovers of science fiction or fantasy or erotic furry start trek fanfic, and that it was dangerous to market your book to someone outside your audience, because they’re probably not going to like it. He suggested that most people are unable to distinguish between “this was not to my tastes” and “this was bad.”

Is this llama your audience? Then why do you think he's going to read your blog/book/comic/whatever?

Is this llama your audience? If not, why do you think he’s going to read your blog/book/comic/fanfic whatever?

Once you’ve found your audience, he had two suggestions. One, determine what your “mission statement” as a writer is. That is, what do you, the writer, provide to your readers? If you don’t know it, they’re certainly not going to.  Second, he said, intrigue people so they want to spend time with you. The best way to do this, he suggested, was to be genuinely interested in your audience and try to spend time with them.

Robert was an excellent speaker, but it was in no small part due to this talk that I went “Oh yeah, I have a blog.” And it led to a shift in the way that I’ve been blogging. So far, I’ve kept my politics, my beliefs, and my opinions about a lot of things to myself, precisely because I didn’t want to alienate potential readers (and so I don’t look like a loon, like a certain hard-right science fiction writer who had a movie coming out soon, who will remain nameless). But Sawyer had an excellent point. If you don’t like who I am, he said, you’re probably not going to like the kind of book that I write.

And he has an excellent point. Now, this doesn’t mean I’m about to go spewing insane opinions and lurid details about myself  all over the internet, because I have a professional career that has nothing to do with my blog and my writing, but I can’t appear faceless. I’m a writer of, and a fan of, science fiction and fantasy, of parkour, of politics and history. These are things that I enjoy talking about, and some of them have been very absent from this blog. Also I do bring what I would argue is a Canadianness to my writing, and if you don’t like that, you’re not going to like what I write.

In short, I’m going to spend more time writing about those things here. If you enjoy some of the same things, then perhaps you’ll like what I write. If you don’t, then perhaps you won’t. And that’s fine too.

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2 Responses to How to build and grow an online audience

  1. Rob Petti says:

    I’ve been tempted to add another section to my blog about things other than technical tutorials, and you may well have just convinced me!

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